The Images section is where you can create Images in app. 

The purpose of Images is to create a redirect for a widget in app to your selected Image. (Ex. Image Map, Sponsors, etc...)

How to Create an Image

1. Navigate to the Images section listed under Content
2. Click + New to create a new image
3. Enter a title for the image
4. Upload the image from your computer. (JPEG or PNG, Recommended size: Width: 654px Height: unlimited)
5. Click Save

How to Assign an Image to a Widget 

1. Navigate to the Widget Screens section listed under Content
2. Select the Widget Screen to add the Call to Action Button, Image Widget, or Link Collection for the Image
3. Click + Add New Widget
4. Create either a Call to Action Button, Image, or Link Collection
5. Click + Add In-App Redirect
6. Select Images from the dropdown 
7. Choose an Image for the Widget's redirect
8. Click Save